Q: What is GLOBAL INTERACTIVE?
A: GLOBAL INTERACTIVE a leading site representation and interactive marketing company of your choice. Our vast network of thousands of high quality, specialty-content sites ensures advertisers are provided with targeted ad placements and can run robust campaigns that drive home the results. Our industry expertise, superb ad-serving technology and exceptional service make us the ideal site representation company for advertiser’s next campaign.
Q: Who is behind GLOBAL INTERACTIVE?
A: GLOBAL INTERACTIVE is composed of industry leaders with years of experience in marketing, sales, business development, technology and operations.
Q: What does GLOBAL INTERACTIVE offer and how does its advertising network work?
A: GLOBAL INTERACTIVE helps advertisers attain strong ROI by distributing their ads across a vast network of thousands quality specialty content websites.
Q: What kind of sites make up your distribution network?
A: Our strict eligibility requirements and personal review of each distribution partner ensures that our advertisers are offered distribution channels of the highest quality.
Q: What precautions does GLOBAL INTERACTIVE take to prevent fraudulent activity within its network?
A: Fraud prevention is one of the highest priorities at GLOBAL INTERACTIVE. Advanced automated and manual anti-fraud procedures are used to ensure that the advertiser only receives legitimate traffic.
Q: How is GLOBAL INTERACTIVE different from other advertising networks?
A: From the very beginning GLOBAL INTERACTIVE has focused on recruiting top of the line sites and distribution partners in order to provide its advertisers with a competitive edge. Our focus on high-quality specialty-content sites significantly improves advertiser’s campaign performance and result in a higher ROI.
Q: What kind of advertising opportunities are offered by GLOBAL INTERACTIVE?
A: GLOBAL INTERACTIVE currently offers banner and pop-out advertising campaign options.
Q: What are the demographics of the GLOBAL INTERACTIVE network?
A: GLOBAL INTERACTIVE offers its advertisers access to a wide audience of different demographic profiles. With the help of our sophisticated targeting tools, the advertiser’s ability to reach a specific target market results in a highly effective campaign.
Q: Do you optimize campaigns?
A: Absolutely! We place great emphasis on optimizing each campaign’s performance so that our advertisers reap the benefits of more efficient and effective campaigns. See our Optimization page for more details.
Q: What sort of targeting options does GLOBAL INTERACTIVE make available?
A: GLOBAL INTERACTIVE offers highly targeted campaign possibilities allowing advertisers to reach a specific audience. Please refer to Targeting page for more details.
Q: How quickly can you get my campaign up and running?
A: Global Interactive can get your campaign set up within 1-3 business days once all materials are submitted.
Q: Can I make changes to my campaign once it has gone live?
A: Yes. You can contact your account representative and begin optimizing your campaign as soon as it launches.
Q: Can I halt my campaign once it has gone live?
A: Yes. Contact your account representative immediately.
Q: What creative ad units do you offer?
A: We currently offer the following ad units:
- 468 x 60 Banner
- 120 x 600 Skyscraper
- 160 x 600 Wide Skyscraper
- 300 x 250 Medium Rectangle
- 728 x 90 Leaderboard
- Pop-Under
- Interstitial
Q: Do you accept rich-media creatives?
A: Yes. All forms of rich media are accepted.
Q: What kind of pricing models does GLOBAL INTERACTIVE support?
A: We support the CPM pricing model.
Q: What is CPM (cost per 1000 impressions)?
A: CPM is an online advertising pricing model where the advertiser is charged per each ‘one thousand impressions’ that is delivered.
Q: What is an impression?
A: An impression is the display of an advertising material which may be a banner creative, text, or pop-out that is linked to the advertiser’s product or service site on the Internet.
Q: What is CPC (cost per click)?
A: CPC is an online advertising pricing model where the advertiser is charged per each delivered 'click- through'.
Q: What is a 'click-through' (often referred to as a 'click')?
A: A 'click-through' defines that action where a potential customer (the internet user) is referred to the advertiser's website from a website containing the advertiser's link or ad.
Q: What is a CTR (click-through ratio)?
A: CTR is a measure used in determining the efficiency of a particular CPC campaign. The ratio is arrived at by calculating the percentage of clicks received from displayed impressions.
CTR = Number of Clicks / Number of Impressions
Q: What is CPA (cost per action)?
A: CPA is an online advertising pricing model where the advertiser is charged per each desired 'action'. The 'action' is determined by the advertiser and may be a click-through, a submittal of a lead form, or another user action.
Q: Do you offer reporting?
A: Advertisers are offered accurate, advanced reporting and campaign tracking tools to oversee the success of their campaign in real time, empowering their decision making process by providing relevant and timely campaign analytics. Please visit our Reporting page for further info.
Q: What does it cost to advertise with GLOBAL INTERACTIVE?
A: Please contact us to learn about our current prices.
Q: How do I apply to your network?
A: Visit the Advertiser's Sign-Up page to advertise on our network of sites.
Q: Where can I get answers to questions not found on this page?
A: If you still have questions feel free to contact us at advertisers@globalinteractive.com
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