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TARGETING CAPABILITIES
Global Interactive offers advertisers access to a large network of highly targeted, specialty-content sites. Advertisers may choose from three main campaign exposure types. Campaigns may be run over entire network (RON), be category specific (ROC), or run on specific sites (ROS).
RON (Run-of-Network) — Maximum Exposure
Run-of-Network campaign ensures advertiser receives maximum exposure. Campaign ads are distributed across all of the sites within our network.
ROC (Run-of-Category) — Targeted Exposure
Run-of-Channel campaign enables the advertiser to achieve targeted exposure. Advertiser is connected with a specific target audience by selecting the specific category or a combination of categories that serve as the campaign's audience.
ROS (Run-of-Site) —Precision Exposure
Run-of-Site campaign empowers the advertiser by granting access to a specific niche market. Advertiser is aligned with a highly specific audience by selecting individual sites on which the campaign will be run.
Each campaign can be further targeted by the following Technological Targeting Criteria:
- Country
- State/Province
- DMA
- Frequency
- Time (day, hour)
- Operating System
- Language
- Browser Type
- Speed
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Our Offer
Targeting
