Q: What is GLOBAL INTERACTIVE?

A: GLOBAL INTERACTIVE a leading site representation and interactive marketing company of your choice. Our vast network of thousands of high quality, specialty-content sites ensures agencies are provided with targeted ad placements and can run robust campaigns for their clients that drive home the results. Our industry expertise, superb ad-serving technology and exceptional service make us the ideal site representation company for agency advertiser’s next campaign.

Q: Who is behind GLOBAL INTERACTIVE?

A: GLOBAL INTERACTIVE is composed of industry leaders with years of experience in marketing, sales, business development, technology and operations.

Q: What does GLOBAL INTERACTIVE offer and how does its advertising network work?

A: GLOBAL INTERACTIVE helps agencies attain strong ROI by distributing their client's campaign ads across a vast network of thousands quality specialty content websites.

Q: What kind of sites make up your distribution network?

A: Our strict eligibility requirements and personal review of each distribution partner ensures that our agencies’ clients are offered distribution channels of the highest quality.

Q: What precautions does GLOBAL INTERACTIVE take to prevent fraudulent activity within its network?

A: Fraud prevention is one of the highest priorities at GLOBAL INTERACTIVE. Advanced automated and manual anti-fraud procedures are used to ensure that the agency client receives only legitimate traffic.

Q: What efforts does GLOBAL INTERACTIVE take in protecting Agency client’s brand name?

A: GLOBAL INTERACTIVE is the first to have developed and deployed an advanced proprietary technology that safeguards agency client’s brand name.

Q: How is GLOBAL INTERACTIVE different from other advertising networks?

A: From the very beginning GLOBAL INTERACTIVE has focused on recruiting top of the line sites and distribution partners in order to provide its advertisers with a competitive edge. Our focus on high-quality specialty-content sites significantly improves agency client’s campaign performance and result in a higher ROI.

Q: What are the demographics of the GLOBAL INTERACTIVE network?

A: GLOBAL INTERACTIVE offers agencies access to a wide audience of different demographic profiles. With the help of our sophisticated targeting tools, the advertiser’s ability to reach a specific target market results in a highly effective campaign.

Q: Do you optimize campaigns?

A: Absolutely! We place great emphasis on optimizing each campaign’s performance so that our agencies reap the benefits of more efficient and effective campaigns for their clients. See our Optimization page for more details.

Q: What sort of targeting options does GLOBAL INTERACTIVE make available?

A: GLOBAL INTERACTIVE offers highly targeted campaign possibilities allowing the agency’s clients to reach a specific audience. Please refer to Targeting page for more details.

Q: How quickly can you get my client's campaign up and running?

A: Global Interactive can get your client's campaign set up within 1-3 business days once all materials are submitted.

Q: Can I make changes to my client's campaign once it has gone live?

A: Yes. You can contact your dedicated account manager and begin optimizing your client's campaign as soon as it launches.

Q: Can I halt my client's campaign once it has gone live?

A: Yes. Contact your dedicated account manager immediately.

Q: Do you accept rich-media creatives?

A: Yes. All forms of rich media are accepted.

Q: What kind of pricing models does GLOBAL INTERACTIVE support?

A: We support CPM pricing model.

Q: What is CPM (cost per 1000 impressions)?

A: CPM is an online advertising pricing model where the advertiser is charged per each 'one thousand impressions' that is delivered.

Q: What is an impression?

A: An impression is the display of an advertising material which may be a banner creative, text, or pop-out that is linked to the advertiser’s product or service site on the Internet.

Q: What is CPC (cost per click)?

A: CPC is an online advertising pricing model where the advertiser is charged per each delivered 'click- through'.

Q: What is a 'click-through' (often referred to as a 'click')?

A: A 'click-through' defines that action where a potential customer (the internet user) is referred to the advertiser's website from a website containing the advertiser's link or ad.

Q: What is a CTR (click-through ratio)?

A: CTR is a measure used in determining the efficiency of a particular CPC campaign. The ratio is arrived at by calculating the percentage of clicks received from displayed impressions.
CTR = Number of Clicks / Number of Impressions

Q: What is CPA (cost per action)?

A: CPA is an online advertising pricing model where the advertiser is charged per each desired 'action'. The 'action' is determined by the advertiser and may be a click-through, a submittal of a lead form, or another user action.

Q: Do you offer reporting?

A: Agencies are offered accurate, advanced reporting and campaign tracking tools to oversee the success of their client’s campaign. Global Interactive empowers its agencies’ decision making process with on-demand reporting that provides relevant and timely campaign analytics. Please visit our Reporting page for further info.

Q: What does it cost to advertise with GLOBAL INTERACTIVE?

A: Please contact us for the latest competitive quote.

Q: How do I apply to your network?

A: Visit the Agency's application page to advertise on our network of sites.

Q: Where can I get answers to questions not found on this page?

A: If you still have questions feel free to contact us at agency@globalinteractive.com

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