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TARGETING CAPABILITIES
Agencies are offered access to a large list of highly targeted, specialty-content sites represented by Global Interactive. Various advertising and marketing campaign types are at each agency’s disposal to meet the specific goals of its clients. Agency may run client campaigns over entire network (RON), target a specific category (ROC), or on specific sites (ROS).
RON (Run-of-Network) — Maximum Exposure
Run-of-Network campaign ensures advertiser receives maximum exposure. Campaign ads are distributed across all of the sites within our network.
ROC (Run-of-Category) — Targeted Exposure
Run-of-Channel campaign enables the agency to achieve targeted exposure. Agency is connected with a specific target audience by selecting the specific category or a combination of categories that serve as the campaign’s audience.
ROS (Run-of-Site) —Precision Exposure
Run-of-Site campaign empowers the advertiser by granting access to a specific niche market. Agency is aligned with a highly specific audience by selecting individual sites on which their client’s campaign will be run.
Agency may further target campaign audiences by the additional Technological Targeting Criteria listed below:
- Country
- State/Province
- DMA
- Frequency
- Time (day, hour)
- Operating System
- Language
- Browser Type
- Speed
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Our Offer
Targeting
